When you look good, you feel good. And when you feel good, you perform better. This principle has guided Nicole DeBoom since she was on a training run in 2003 and decided that women shouldn’t have to sacrifice femininity for performance.
Nicole rolled up her sleeves to create the world’s first-ever women’s fitness skirt, turning heads as she raced to victory in the 2004 Ironman Wisconsin in her hand-sewn prototype. That win was bigger than just a race, though. Nicole had pioneered an entirely new product category, and Skirt Sports was on its way. Read more >